Holocaust :: essays research papers

Tarek El Zein Holocaust Jesus or Hitler? Anti-Semitism was widespread in Europe at the time Hitler came to power. Much of this anti-Semitism was rooted, first, in religious beliefs that arose more than 1500 years before Hitler came to power, and second, on political beliefs, often cynically exploited for political gain. Though it was not accepted by everyone, this existing anti-Semitism was common and provided a receptive audience for Hitler's anti-Semitic claims. Hitler did not just exploit the existing anti-Semitism in Germany; he changed it and built on it until it became an all-consuming obsession both for himself and for the rest of the National Socialist leadership. The most significant difference between traditional anti-Semitism and the philosophy of the Nazis was that the basis for the anti-Semitism was distorted and changed. Previous anti-Semitism had been based upon religious convictions - primarily on the questionable fact that Jews were responsible for the execution of Jesus - and political attacks to exclude Jews from the rest of society. Although he exploited this religious anti-Semitism, Hitler and the other Nazi leaders, who were opposed to traditional religions, found another basis for their hatred of the Jews. They relied on the theories of "eugenics" and "social Darwinism" which were then common in Europe and transformed them into "race science." They also used the political expression of anti-Semitism coupled with the myth of the Aryans. This myth had developed in Europe the last part of the 19th century. According to Hitler's philosophy the Germanic peoples called "Aryans," were superior to all other races and had the right to rule over them. Hitler and the other Nazis claimed that other races, such as the Slavs and the Poles, were inferior species fit only to serve Aryan man. The Jews were even lower than the Slavs. Hitler believed that "Aryans" were the builders of civilization while Jews were parasites fit only for extermination. This racism had a polit ical agenda as well. Hitler blamed the Jews for the loss of World War I, which he called "the stab in the back" and made the focus of his political campaigns. The combination of religious anti-Semitism and political anti-Semitism with patriotism led many German people to accept Hitler's message. One of the stumbling blocks to even wider acceptance of the Nazis' racism was the assimilation of Jews into German life. Unlike the Jews of Eastern Europe, German Jews considered themselves no different from other Germans, but in religion.

Starbucks Analysis

Economics of Starbucks CONTENTS A. Introduction B. Analysis economics of Starbucks 1. Nature of product/service 2. Market trends 3. Production/supply process and costs 4. Structure of the industry/market 5. Government role 6. Business environment 7. Firm/Industry Location 8. Business and pricing strategies 9. Entrepreneurial ability of managers C. Conclusion D. References Introduction Starbucks, what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee.Starbucks has always been a place where you can find world’s best coffee. In 1970s, Starbucks open its first coffee restaurant and its name comes from a classical American novel (Starbucks, 2013). Through 1980s, Howard Schultz came into Starbucks, after a business trip to Italy and impressed by coffee culture, his perception is that how to make it come true in U. S, he experimented from Seattle. In 1990s, Starbucks has expanded their production line beyond Seattle. Stepping cross the rest sates of U. S as well as international market.At the same time, Starbucks released its special option that offer stock option to employees, which made Starbucks become a public traded company. From 2000s, Starbucks continued its awesome phenomenon, its operation widespread over 15,000 locations over 40 countries. Classical Starbuck’s coffee beverage has been well recognized by lots of customers. Nowadays, Starbucks is not merely a successful coffee retailer; it is a coffee culture and place that people enjoy their lifetime. The nine main areas will give out an explanation how Starbucks looks like.Key word: Nature of product; Market Trends; Production/Supply Process & Cost; Structure of the Industry; Government Role; Business Environment; Firm/Industry Location; Business & Pricing Strategies and Entrepreneurial Ability of Manager. Analysis of the Economics of Starbucks Nature of Product Existing products: obviously, as a coffee related retailer, Starbucks mainly focus on coffee diversify selling. The main kinds of Starbucks coffee are latte, espresso, frappuccino as well as some sweet bakery, ice cream and so on.By the way, according to the idea of Starbucks itself, what they likely do that create a friendly drinks atmosphere rather than only sell a cup of coffee. Actually, customers really enjoyed their coffee time in Starbucks store thanks to cultural environment. What is more, Starbucks also provide coffee beans, coffee pot and coffee cup and other products. In the Chinese market localization of product design, and some tea kind, drink even has a particular season sales of Starbucks moon cakes, etc.Role of technology: Starbucks always try their best to improve well-roasted coffee beans, ground to perfection and then brewed to personal taste. The CEO released a statement that the company spends 20 years perfecting a top top-secret technology that ultimately results in a cup of coffee made wi th via, that is indistinguishable from Starbuck's typical brewed coffee (CNN money, 2009). In 2008, Starbucks purchased new coffee equipment that is called â€Å"clover†. The Clover uses precise technology and a calculated algorithm to brew coffee within one degree Fahrenheit of its ideal temperature and produce the ideal flavor (Chron, 2013).It also gives a control to interaction between water and grounds. What is more advancement, it could connect by Starbucks network in order to more effect management each unit. Product life cycle: generally, product life cycle is divided into four parts, introduce, growth, mature and decline. Every production has to walk through these four parts. According to Starbucks, with different coffee launched based on seasons, it is still located into growth period but close to mature step.Starbucks play its role in coffee industry similar like what monopolist do, its production occupied almost whole market share that should directed to mature sta ge, but new production occasional launched hold Starbucks to increase its sales volume. Price elasticity: The price elasticity of Starbucks is not very high. On one hand, coffee is necessary in daily life. On the other hand, Starbucks’ goodwill has been recognized among coffee fans, it is not matters of price. Substitutes and complementary products: coffee’s substitutes will be water, tea, mike or other fruit juice.When you step into Starbucks store, customer service is unchanged if you pick up juices even a bottle of water. Market Trends Consumer behavior: Starbucks hold approximately 33 percentage of market share in U. S. however, half of this huge number accounted by guys who aged at 25- 40(Chorn, 2013). Obviously, primary target audience of Starbucks is this grouped people. The characteristic of them is relatively high income, professional careers and a focus on social welfare. Motivation of consuming of these guys to Starbucks certainly for entertainment, enjoy li fe and pursuit of fashion and communication.The sub target customers is young adults who aged at 18-24, Starbucks position itself as a place college student can hang out, studying, writing paper and meeting. The rest customers of Starbucks are kids and teens who get there by their parents. Indifference curves: Indifference curve means products, which have different combine differently to satisfy customers. A simple indifference curve is shown in figure 1 For the coffee, at the same time, environment and music can satisfy customers. Coffee can satisfy customers’ taste sense, while environment can satisfy customers’ spirits.Starbucks can develop their own cup, coffee beans to improve efficiency. Shifts in demand and supply curves: With six factors influence demand curve: consumers' income, taste and preferences, consumer expectations, related product price, the government behavior and regulations and the number of consumers. Again, six factors influence supply, number of suppliers, prices of resources, technology, supply expected, price of all products and government actions. Particularly, Starbucks hold 33 percentage of U. S coffee market share, demand of Starbucks will increased, so demand will shift toward right side.Also, thousands of hundreds location established would satisfy these demand, supply curve move right side. Production/supply Process& cost Input: what Starbucks need do if it needs transforms quality coffee is inputting coffee bean, water, some capital investment as well as labor. Production function & Cost function: production function relates to the maximum quantity of output that can be produced from given amounts of input. A graph showed below about Starbucks production function. Figure 2: Retrieved from: http://faculty. washington. edu/ezivot/econ301/labor_demand. tm Apparently, as more and more labors putted into operating room, sales of Starbucks coffee increased. However, when increasing labor beyond quantity maximum, there is no increase on quantity. Marginal analysis: marginal analysis is one of the most important managerial tools. It states that optimal managerial decision involve comparing the marginal benefits of a decision with the marginal cost. Variable costs will not affect the output of the change in Starbucks. Coffee industry did not have a fixed mode. Coffee is the taste of the food service industry depends on customer. Structure of the Industry/MarketNature of industry: Starbucks as global famous coffee retailer had build one of world’s most powerful and recognizable brands of high-quality coffee and the unique â€Å"Starbucks Experience. † It first revolutionized coffee making industry by creating â€Å"third place† between workplace and home that is a clean, friendly environment where customers would escape chaos from daily life (Wikinvest, 2013). So, whole coffee industry has been winded by Starbucks style that creating relax and comfortable place for staying by qua lity coffee servicing. The rest of other competitors is trying advance environment as well.Industry concentration: it also another important part affect marginal decision. As we mentioned above, almost one third coffee production consumed by customers derived from Starbucks, coffee industry mostly distributed by this large company, certainly, other small company or local coffee store also account for whole coffee industry. Competition: obviously, Starbucks hold a dominate position in coffee industry and has no clearly rivalry in this section. The National Coffee Association estimates that the US coffee market will reach $29 billion in 2011(Wikinest, 2013).However, the three monsters in coffee industry target their different market. Starbucks try their best to hold on unbelievable market share with some change of price strategy. Whereas, even McDonald's larger retail footprint may overlap more with Starbucks' core markets, but their stark differences as stores are reflective of the g eneral differences between their core customers. The Dunkin donuts ranked in the third, its customers experience is more similar to â€Å"coffee-to-go† rather than place to enjoy lifetime. Consequently, market of coffee to go will be a fierce competition.Oligopoly Models: an oligopoly is a market that dominated by few competitors, Starbucks controlled not less than 30% coffee market share and made a important role entire market. Whereas, McDonald’s, Dunkin Donuts, and Caribou Coffee affect coffee industry could not be ignored. Government Role Government role should be considered inseparable component as running business wherever domestic or global. What is good news for successful applying government role that it signed a contract with a province in China based on Chinese government role.That is positive on input procurement of Starbucks in Chinese market. There is a signed deal that Starbucks cooperate with province of Yunnan to set up its first-ever coffee-bean farm in the world to cater to a rapidly growing population of coffee drinkers in China amid a global battle for quality coffee beans (The wall Street Journal, 2010). In contrast, the illegal operation in U. K will produce a punishment for itself. In 2011, the company paid exactly zero in corporate tax rate even 398 million in sales (Forbes, 2012).The British government has already taken a action and adjust some law restriction specially. Business Environment Business environment consisted by two components, general environment and industry environment. Through a deep analysis could help the company compete well in the market and make more profit from that. The general environmental analysis in which a firm exists in following five parts, economic, political, socio-cultural, technological and demographic (Brain Mass, 2013). The recent global economic recession affect business with both rising operation cost and lower profit margin.Almost every industry even companies have been involved in to this horrible crisis. The consumer of the products are facing increase price of commodities. It made people’s life difficult and hard to pay too much on their daily food and drinks. During the economic crisis in 2008, coffee customers were still had 3. 3 cups per day on average and they may choose the lower cost coffee. The political and legal pressure is also filled with the coffee industry. Coffee companies buy coffee beans from different countries under their own regulations and customs.The company has to know the professional knowledge about how to import coffee beans from other country and follow the change of political policy. At the same time, firms must prepare well of necessary forms and permits to do coffee business. It includes business entity applications, tax forms, contracts and store leases and so on. The company also need abide by the laws and regulations issued by the local and federal governments, such as food handling regulation and labor laws. The socia l-culture segment based on the reflection of consumers and how the company response to it.As growing number of health-conscious customers, the company should keep up with the changing situation and meet demand of new market needs. Although companies like Starbucks initially resisted using anything other than whole-milk in coffee beverage preparation. Under the pressure, the product producer need come up with new products with both nutritious and tasty to satisfy the customer’s needs. Nowadays, the technological is getting more important to help extend business almost in any industries. It is also a major factor in the coffee industry.The technology is related to the product innovation, services and the consumer’s interaction. According to Starbucks, as a world’s famous coffee producer, no matter the operation or customer service, what only you could see is technological equipment. The article in â€Å"AdAge† on February 2010, Starbucks was able to use soc ial media to its commercial or customers’ feedback. Technological software is being launched in 2011 that is App Starbucks. It is could help customers make purchase, track reward numbers and check balance by mobile with internet.It is convenient for both cashers in front desk and customers who need a cup of Starbucks. Digital network is also an advantage positioned by Starbucks; Starbucks could service as a moving office even a meeting place thanks to ultimate Wi-Fi connection in its store. For brewing, Starbucks still equipped by advanced coffee brew machines. Such as clover, it precise control time, temperature, material volume in order to qualified coffee (Chorn, 2013). As environment deteriorated day by day, environmental conscious and protection is being paid more attention.It is committed to a role of environmental leadership in all facets business (Starbucks Coffee Company, 2013). Starbucks is considering replacing plastic package by some special biodegradable material ; what is more, Starbucks try it best to do recycling even if some location is hard to come true that. According to industry environment, coffee service has evolved into very specialized profession, the coffee retailer do not believe themselves as merely coffee seller any more. With a profusion of advanced delivery system and a wide variety of products, they willing to create an awesome culture those customers have even experienced.Truthfully, there is no direct offense to Starbucks by other coffee firms; however, more recently an intense competition between those major coffee brands, there will be more pressure on Starbucks. For instance, McDonald's has 14,000 stores in the U. S. and caters to a wider demographic than Starbucks; it also enjoys increased traffic from its variety of well-established breakfast options. McDonald's coffee sales increased 15% in 2006 (Hub Pages, 2012). From the side of customers, customers are powerful force in coffee industry. The largest segment of rev enue is coming from individual buyers.They can influence the price, quantity and quality of the product. That is to say the rate of profit of a coffee company directly affected by customers. Starbucks’s most supplements come from its loyal customers, Starbucks brand has been deep widespread among crowded. But as no apparent lower unemployment rate exists and lots of people fired from their work position, they have to tight daily expenditure even if they are crazy about Starbucks. The price strategy should be mentioned by Starbucks under tough market environment. Replan a flexible and reasonable selling price based on customer behaviors.Firm/Industry Location Starbucks is the largest  coffeehouse  company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India (Wikip edia, 2013). Starbucks’ located combined by daily and evening locations. Almost every location builds at corner of traffic lots. Besides, some of Starbucks located in college campus, because college students are its target market either.Taking a conclusion, Starbucks’ location always depend on how service customers efficiently in order to profits getting back. Business and Pricing Strategies Starbucks planned its pricing strategies divided to two columns. One is that it headed downwards most popular production such as, brewed coffee and lattes coffee. It is also redesigned its menu to feature out low priced brewed coffee or lattes. Another one is increasing the prices of its higher-end more complex drinks including Frappuccinos and caramel macchiatos, of which there is less competition from rivals.In some cases, prices are rising by 30 cents (Pricing for profit, 2009). As a result, some speculate that Starbucks is trying to make the most profit from its devoted custome rs who are hooked on its products. Different price strategy on different marketing production is in order to make good profits. Entrepreneurial Ability of Managers Entrepreneurial Ability of Managers it is an important function of management which helps to maximize efficiency and to achieve organizational goals. The mark of an effective leader is his ability to foresee the business trends and stay ahead of his rivals. Howard Schultz who is the owner of Starbucks.In a sense, Howard Schultz did what similar to Steve Jobs and other innovators have done, creating something that we really did not know we needed until we had it. He spends lots of his time in working place and focuses more on company innovation and effective management. Recently, Starbucks launched its new production that is named Verismo (Business Insider, 2013). Schultz stated that its plan is to use Verismo to be a global leader. As well-know, Starbucks cover more employees’ benefit than other coffee related comp any. No matter part-time workforce or full-time there, Starbucks provide unbelievable benefit that you never seen.That is exactly what Schultz’s belief that employee satisfaction lead to customers’ satisfaction. What is more, Starbucks encourage employee to participate to social activities, it is good way of brand reorganization. An efficient management will release a help to sales increase and profits maximizing. Starbucks always realign its top management based on specific situation. Unlike other company grouping their firm entirely wherever domestic market or international market, Starbucks divided their responsibilities for its business into three global regions, Asia, America and rest of world’s place.Every region has its own executive, which take a hold of the entire region. Which is possible of this change would help maximize its opportunities in growing market like China, Brazil and India. Conclusion Starbucks is the leader of the coffee industry devote to produces high quality and premium roasted coffee to market in many areas of the world. The success is hard to ignore the contribution from Howard Schultz. With his entrepreneurial ability and effective management, Starbucks is keeping moving forward to grow up and face changing situation and variety of problems caused by both internal and external impact.The management structure of Starbucks became a benchmark in coffee industry which many industry players are willing to emulate and study. Starbucks is powered by their continual bringing new innovative product, build good relationship with customers, ability to expand globally and right decision of select locations. Coffee and tea are popularly in all over the world and attract large number of population. Coffee industry is sensitive that can provide attractive revenues to the company. However, the company only could be success and get huge profit under the competition if the efficient and effective strategies are being taken.The key successful factors of coffee industry demand is utilize technology to enhance customer experience, innovate products, select appropriate location and prepare well to conquer competitors. References Business Insider. (2013, Jan 26). Starbucks Seems Almost Giddy about Its Verismo Machines. Retrieved from http://www. businessinsider. com/starbucks-verismo-2013-1 BrainMass. (2012). General Environment of Business. Retrieved from http://brainmass. com/business/business-analysis/191029 Chorn. (2012). Who Is Starbucks' Target Audience? Retrieved from http://smallbusiness. hron. com/starbucks-target-audience-10553. html Chron. (2012). Starbucks ; Its Use of Technology. Retrieved from http://smallbusiness. chron. com/starbucks-its-use-technology-28272. html CNNMoney. (2009, Oct 2). Starbucks' new high-tech coffee. Retrieved from http://tech. fortune. cnn. com/2009/10/02/starbucks-new-high-tech-coffee/ Forbes. (2012, Dec 19). Self-Righteous Starbucks Forced To Chug a Venti of Greedy Gove rnment. Retrieved from http://www. forbes. com/sites/kylesmith/2012/12/19/self-rigtheous-starbucks-forced-to-chug-a-venti-of-greedy-government/ HubPages. 2012). Specialty coffee industry analysis. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis Pricing for profit. (2009, Aug 26). Starbucks’ New Pricing Strategy: The Beginning of the End? Retrieved from http://www. pricingforprofit. com/pricing-strategy-blog/starbucks-new-pricing-strategy-beginning. htm Starbucks Coffee Company. (2013). Our Environmental Mission Statement. Retrieved from http://gr. starbucks. com/en-US/_Social+Responsibility/_Social+Responsibilities/Environment+Mission+Statement. htm Starbucks. 2013). A Brief History of Starbucks. Retrieved from http://philippines. starbucks. com/en-US/_About+Starbucks/History+of+Starbucks. htm The Wall Street Journal. (2010, Nov 15). Starbucks to Open China Coffee Farm, Securing Global Supply. Retrieved from http://online. wsj. com/articl e/SB10001424052748704462704575609733431622088. html Wikinvest. (2012). Starbucks Corporation. Retrieved from http://www. wikinvest. com/stock/Starbucks_(SBUX) Wikipedia. (2013). Starbucks. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis Starbucks Analysis Economics of Starbucks CONTENTS A. Introduction B. Analysis economics of Starbucks 1. Nature of product/service 2. Market trends 3. Production/supply process and costs 4. Structure of the industry/market 5. Government role 6. Business environment 7. Firm/Industry Location 8. Business and pricing strategies 9. Entrepreneurial ability of managers C. Conclusion D. References Introduction Starbucks, what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee.Starbucks has always been a place where you can find world’s best coffee. In 1970s, Starbucks open its first coffee restaurant and its name comes from a classical American novel (Starbucks, 2013). Through 1980s, Howard Schultz came into Starbucks, after a business trip to Italy and impressed by coffee culture, his perception is that how to make it come true in U. S, he experimented from Seattle. In 1990s, Starbucks has expanded their production line beyond Seattle. Stepping cross the rest sates of U. S as well as international market.At the same time, Starbucks released its special option that offer stock option to employees, which made Starbucks become a public traded company. From 2000s, Starbucks continued its awesome phenomenon, its operation widespread over 15,000 locations over 40 countries. Classical Starbuck’s coffee beverage has been well recognized by lots of customers. Nowadays, Starbucks is not merely a successful coffee retailer; it is a coffee culture and place that people enjoy their lifetime. The nine main areas will give out an explanation how Starbucks looks like.Key word: Nature of product; Market Trends; Production/Supply Process & Cost; Structure of the Industry; Government Role; Business Environment; Firm/Industry Location; Business & Pricing Strategies and Entrepreneurial Ability of Manager. Analysis of the Economics of Starbucks Nature of Product Existing products: obviously, as a coffee related retailer, Starbucks mainly focus on coffee diversify selling. The main kinds of Starbucks coffee are latte, espresso, frappuccino as well as some sweet bakery, ice cream and so on.By the way, according to the idea of Starbucks itself, what they likely do that create a friendly drinks atmosphere rather than only sell a cup of coffee. Actually, customers really enjoyed their coffee time in Starbucks store thanks to cultural environment. What is more, Starbucks also provide coffee beans, coffee pot and coffee cup and other products. In the Chinese market localization of product design, and some tea kind, drink even has a particular season sales of Starbucks moon cakes, etc.Role of technology: Starbucks always try their best to improve well-roasted coffee beans, ground to perfection and then brewed to personal taste. The CEO released a statement that the company spends 20 years perfecting a top top-secret technology that ultimately results in a cup of coffee made wi th via, that is indistinguishable from Starbuck's typical brewed coffee (CNN money, 2009). In 2008, Starbucks purchased new coffee equipment that is called â€Å"clover†. The Clover uses precise technology and a calculated algorithm to brew coffee within one degree Fahrenheit of its ideal temperature and produce the ideal flavor (Chron, 2013).It also gives a control to interaction between water and grounds. What is more advancement, it could connect by Starbucks network in order to more effect management each unit. Product life cycle: generally, product life cycle is divided into four parts, introduce, growth, mature and decline. Every production has to walk through these four parts. According to Starbucks, with different coffee launched based on seasons, it is still located into growth period but close to mature step.Starbucks play its role in coffee industry similar like what monopolist do, its production occupied almost whole market share that should directed to mature sta ge, but new production occasional launched hold Starbucks to increase its sales volume. Price elasticity: The price elasticity of Starbucks is not very high. On one hand, coffee is necessary in daily life. On the other hand, Starbucks’ goodwill has been recognized among coffee fans, it is not matters of price. Substitutes and complementary products: coffee’s substitutes will be water, tea, mike or other fruit juice.When you step into Starbucks store, customer service is unchanged if you pick up juices even a bottle of water. Market Trends Consumer behavior: Starbucks hold approximately 33 percentage of market share in U. S. however, half of this huge number accounted by guys who aged at 25- 40(Chorn, 2013). Obviously, primary target audience of Starbucks is this grouped people. The characteristic of them is relatively high income, professional careers and a focus on social welfare. Motivation of consuming of these guys to Starbucks certainly for entertainment, enjoy li fe and pursuit of fashion and communication.The sub target customers is young adults who aged at 18-24, Starbucks position itself as a place college student can hang out, studying, writing paper and meeting. The rest customers of Starbucks are kids and teens who get there by their parents. Indifference curves: Indifference curve means products, which have different combine differently to satisfy customers. A simple indifference curve is shown in figure 1 For the coffee, at the same time, environment and music can satisfy customers. Coffee can satisfy customers’ taste sense, while environment can satisfy customers’ spirits.Starbucks can develop their own cup, coffee beans to improve efficiency. Shifts in demand and supply curves: With six factors influence demand curve: consumers' income, taste and preferences, consumer expectations, related product price, the government behavior and regulations and the number of consumers. Again, six factors influence supply, number of suppliers, prices of resources, technology, supply expected, price of all products and government actions. Particularly, Starbucks hold 33 percentage of U. S coffee market share, demand of Starbucks will increased, so demand will shift toward right side.Also, thousands of hundreds location established would satisfy these demand, supply curve move right side. Production/supply Process& cost Input: what Starbucks need do if it needs transforms quality coffee is inputting coffee bean, water, some capital investment as well as labor. Production function & Cost function: production function relates to the maximum quantity of output that can be produced from given amounts of input. A graph showed below about Starbucks production function. Figure 2: Retrieved from: http://faculty. washington. edu/ezivot/econ301/labor_demand. tm Apparently, as more and more labors putted into operating room, sales of Starbucks coffee increased. However, when increasing labor beyond quantity maximum, there is no increase on quantity. Marginal analysis: marginal analysis is one of the most important managerial tools. It states that optimal managerial decision involve comparing the marginal benefits of a decision with the marginal cost. Variable costs will not affect the output of the change in Starbucks. Coffee industry did not have a fixed mode. Coffee is the taste of the food service industry depends on customer. Structure of the Industry/MarketNature of industry: Starbucks as global famous coffee retailer had build one of world’s most powerful and recognizable brands of high-quality coffee and the unique â€Å"Starbucks Experience. † It first revolutionized coffee making industry by creating â€Å"third place† between workplace and home that is a clean, friendly environment where customers would escape chaos from daily life (Wikinvest, 2013). So, whole coffee industry has been winded by Starbucks style that creating relax and comfortable place for staying by qua lity coffee servicing. The rest of other competitors is trying advance environment as well.Industry concentration: it also another important part affect marginal decision. As we mentioned above, almost one third coffee production consumed by customers derived from Starbucks, coffee industry mostly distributed by this large company, certainly, other small company or local coffee store also account for whole coffee industry. Competition: obviously, Starbucks hold a dominate position in coffee industry and has no clearly rivalry in this section. The National Coffee Association estimates that the US coffee market will reach $29 billion in 2011(Wikinest, 2013).However, the three monsters in coffee industry target their different market. Starbucks try their best to hold on unbelievable market share with some change of price strategy. Whereas, even McDonald's larger retail footprint may overlap more with Starbucks' core markets, but their stark differences as stores are reflective of the g eneral differences between their core customers. The Dunkin donuts ranked in the third, its customers experience is more similar to â€Å"coffee-to-go† rather than place to enjoy lifetime. Consequently, market of coffee to go will be a fierce competition.Oligopoly Models: an oligopoly is a market that dominated by few competitors, Starbucks controlled not less than 30% coffee market share and made a important role entire market. Whereas, McDonald’s, Dunkin Donuts, and Caribou Coffee affect coffee industry could not be ignored. Government Role Government role should be considered inseparable component as running business wherever domestic or global. What is good news for successful applying government role that it signed a contract with a province in China based on Chinese government role.That is positive on input procurement of Starbucks in Chinese market. There is a signed deal that Starbucks cooperate with province of Yunnan to set up its first-ever coffee-bean farm in the world to cater to a rapidly growing population of coffee drinkers in China amid a global battle for quality coffee beans (The wall Street Journal, 2010). In contrast, the illegal operation in U. K will produce a punishment for itself. In 2011, the company paid exactly zero in corporate tax rate even 398 million in sales (Forbes, 2012).The British government has already taken a action and adjust some law restriction specially. Business Environment Business environment consisted by two components, general environment and industry environment. Through a deep analysis could help the company compete well in the market and make more profit from that. The general environmental analysis in which a firm exists in following five parts, economic, political, socio-cultural, technological and demographic (Brain Mass, 2013). The recent global economic recession affect business with both rising operation cost and lower profit margin.Almost every industry even companies have been involved in to this horrible crisis. The consumer of the products are facing increase price of commodities. It made people’s life difficult and hard to pay too much on their daily food and drinks. During the economic crisis in 2008, coffee customers were still had 3. 3 cups per day on average and they may choose the lower cost coffee. The political and legal pressure is also filled with the coffee industry. Coffee companies buy coffee beans from different countries under their own regulations and customs.The company has to know the professional knowledge about how to import coffee beans from other country and follow the change of political policy. At the same time, firms must prepare well of necessary forms and permits to do coffee business. It includes business entity applications, tax forms, contracts and store leases and so on. The company also need abide by the laws and regulations issued by the local and federal governments, such as food handling regulation and labor laws. The socia l-culture segment based on the reflection of consumers and how the company response to it.As growing number of health-conscious customers, the company should keep up with the changing situation and meet demand of new market needs. Although companies like Starbucks initially resisted using anything other than whole-milk in coffee beverage preparation. Under the pressure, the product producer need come up with new products with both nutritious and tasty to satisfy the customer’s needs. Nowadays, the technological is getting more important to help extend business almost in any industries. It is also a major factor in the coffee industry.The technology is related to the product innovation, services and the consumer’s interaction. According to Starbucks, as a world’s famous coffee producer, no matter the operation or customer service, what only you could see is technological equipment. The article in â€Å"AdAge† on February 2010, Starbucks was able to use soc ial media to its commercial or customers’ feedback. Technological software is being launched in 2011 that is App Starbucks. It is could help customers make purchase, track reward numbers and check balance by mobile with internet.It is convenient for both cashers in front desk and customers who need a cup of Starbucks. Digital network is also an advantage positioned by Starbucks; Starbucks could service as a moving office even a meeting place thanks to ultimate Wi-Fi connection in its store. For brewing, Starbucks still equipped by advanced coffee brew machines. Such as clover, it precise control time, temperature, material volume in order to qualified coffee (Chorn, 2013). As environment deteriorated day by day, environmental conscious and protection is being paid more attention.It is committed to a role of environmental leadership in all facets business (Starbucks Coffee Company, 2013). Starbucks is considering replacing plastic package by some special biodegradable material ; what is more, Starbucks try it best to do recycling even if some location is hard to come true that. According to industry environment, coffee service has evolved into very specialized profession, the coffee retailer do not believe themselves as merely coffee seller any more. With a profusion of advanced delivery system and a wide variety of products, they willing to create an awesome culture those customers have even experienced.Truthfully, there is no direct offense to Starbucks by other coffee firms; however, more recently an intense competition between those major coffee brands, there will be more pressure on Starbucks. For instance, McDonald's has 14,000 stores in the U. S. and caters to a wider demographic than Starbucks; it also enjoys increased traffic from its variety of well-established breakfast options. McDonald's coffee sales increased 15% in 2006 (Hub Pages, 2012). From the side of customers, customers are powerful force in coffee industry. The largest segment of rev enue is coming from individual buyers.They can influence the price, quantity and quality of the product. That is to say the rate of profit of a coffee company directly affected by customers. Starbucks’s most supplements come from its loyal customers, Starbucks brand has been deep widespread among crowded. But as no apparent lower unemployment rate exists and lots of people fired from their work position, they have to tight daily expenditure even if they are crazy about Starbucks. The price strategy should be mentioned by Starbucks under tough market environment. Replan a flexible and reasonable selling price based on customer behaviors.Firm/Industry Location Starbucks is the largest  coffeehouse  company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India (Wikip edia, 2013). Starbucks’ located combined by daily and evening locations. Almost every location builds at corner of traffic lots. Besides, some of Starbucks located in college campus, because college students are its target market either.Taking a conclusion, Starbucks’ location always depend on how service customers efficiently in order to profits getting back. Business and Pricing Strategies Starbucks planned its pricing strategies divided to two columns. One is that it headed downwards most popular production such as, brewed coffee and lattes coffee. It is also redesigned its menu to feature out low priced brewed coffee or lattes. Another one is increasing the prices of its higher-end more complex drinks including Frappuccinos and caramel macchiatos, of which there is less competition from rivals.In some cases, prices are rising by 30 cents (Pricing for profit, 2009). As a result, some speculate that Starbucks is trying to make the most profit from its devoted custome rs who are hooked on its products. Different price strategy on different marketing production is in order to make good profits. Entrepreneurial Ability of Managers Entrepreneurial Ability of Managers it is an important function of management which helps to maximize efficiency and to achieve organizational goals. The mark of an effective leader is his ability to foresee the business trends and stay ahead of his rivals. Howard Schultz who is the owner of Starbucks.In a sense, Howard Schultz did what similar to Steve Jobs and other innovators have done, creating something that we really did not know we needed until we had it. He spends lots of his time in working place and focuses more on company innovation and effective management. Recently, Starbucks launched its new production that is named Verismo (Business Insider, 2013). Schultz stated that its plan is to use Verismo to be a global leader. As well-know, Starbucks cover more employees’ benefit than other coffee related comp any. No matter part-time workforce or full-time there, Starbucks provide unbelievable benefit that you never seen.That is exactly what Schultz’s belief that employee satisfaction lead to customers’ satisfaction. What is more, Starbucks encourage employee to participate to social activities, it is good way of brand reorganization. An efficient management will release a help to sales increase and profits maximizing. Starbucks always realign its top management based on specific situation. Unlike other company grouping their firm entirely wherever domestic market or international market, Starbucks divided their responsibilities for its business into three global regions, Asia, America and rest of world’s place.Every region has its own executive, which take a hold of the entire region. Which is possible of this change would help maximize its opportunities in growing market like China, Brazil and India. Conclusion Starbucks is the leader of the coffee industry devote to produces high quality and premium roasted coffee to market in many areas of the world. The success is hard to ignore the contribution from Howard Schultz. With his entrepreneurial ability and effective management, Starbucks is keeping moving forward to grow up and face changing situation and variety of problems caused by both internal and external impact.The management structure of Starbucks became a benchmark in coffee industry which many industry players are willing to emulate and study. Starbucks is powered by their continual bringing new innovative product, build good relationship with customers, ability to expand globally and right decision of select locations. Coffee and tea are popularly in all over the world and attract large number of population. Coffee industry is sensitive that can provide attractive revenues to the company. However, the company only could be success and get huge profit under the competition if the efficient and effective strategies are being taken.The key successful factors of coffee industry demand is utilize technology to enhance customer experience, innovate products, select appropriate location and prepare well to conquer competitors. References Business Insider. (2013, Jan 26). Starbucks Seems Almost Giddy about Its Verismo Machines. Retrieved from http://www. businessinsider. com/starbucks-verismo-2013-1 BrainMass. (2012). General Environment of Business. Retrieved from http://brainmass. com/business/business-analysis/191029 Chorn. (2012). Who Is Starbucks' Target Audience? Retrieved from http://smallbusiness. hron. com/starbucks-target-audience-10553. html Chron. (2012). Starbucks ; Its Use of Technology. Retrieved from http://smallbusiness. chron. com/starbucks-its-use-technology-28272. html CNNMoney. (2009, Oct 2). Starbucks' new high-tech coffee. Retrieved from http://tech. fortune. cnn. com/2009/10/02/starbucks-new-high-tech-coffee/ Forbes. (2012, Dec 19). Self-Righteous Starbucks Forced To Chug a Venti of Greedy Gove rnment. Retrieved from http://www. forbes. com/sites/kylesmith/2012/12/19/self-rigtheous-starbucks-forced-to-chug-a-venti-of-greedy-government/ HubPages. 2012). Specialty coffee industry analysis. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis Pricing for profit. (2009, Aug 26). Starbucks’ New Pricing Strategy: The Beginning of the End? Retrieved from http://www. pricingforprofit. com/pricing-strategy-blog/starbucks-new-pricing-strategy-beginning. htm Starbucks Coffee Company. (2013). Our Environmental Mission Statement. Retrieved from http://gr. starbucks. com/en-US/_Social+Responsibility/_Social+Responsibilities/Environment+Mission+Statement. htm Starbucks. 2013). A Brief History of Starbucks. Retrieved from http://philippines. starbucks. com/en-US/_About+Starbucks/History+of+Starbucks. htm The Wall Street Journal. (2010, Nov 15). Starbucks to Open China Coffee Farm, Securing Global Supply. Retrieved from http://online. wsj. com/articl e/SB10001424052748704462704575609733431622088. html Wikinvest. (2012). Starbucks Corporation. Retrieved from http://www. wikinvest. com/stock/Starbucks_(SBUX) Wikipedia. (2013). Starbucks. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis

How to Date a Browngirl, Blackgirl, Whitegirl, or Halfie by Junot Diaz Essay

There were three literary device use in this short story ( style, tone, and many different languages). Each device blended well with each. As you read the story you can get the sense of style, tone, language of the writer. As you start the story your stuck until you finish be the literary device being used. Junot Diaz style is very amusing. As he explain his story, he is straight forward . The style of the story is not made for anyone who is easily offended. The style of the story was made for anyone to read. If the reader is from an Urban area they can relate to the story and if not, they may find this story be funny. The style of the story makes it feel like you’re given step by step directions on dating. The narrator explains how to handle yourself in different situations whether if it getting away from the bully when you have you girl around, hang the up the phone if the father answers, or how please the mother. Diaz starts off with a funny and playful tone from the start, making the readers want to know what was more to come. As Diaz opens the story, he opens with a funny paragraph â€Å" You’ve already told them that your too sick to go to Union City to visit that tia who likes to grab your nuts (He’s gotten big, she’ll say.)† (pg.255) He continues with the same tone in every paragraph. There is no way to can get bored with the story. Also, the tone in the story makes the reader feel like it’s one of their friends or crazy drunk uncle giving advice on dating. It makes the reader feel more open as they read the book. Diaz uses many different languages throughout the story; if the reader is not prepare it may catch them off guard. The different types of languages in the story help give it color and life. One of the languages the narrator used was slang, using slang it gave validation in what type of environment the story was taking place. One the languages used in the story is connotation â€Å" If she’s white girl you know you’ll at least get a hand job.† This type of language had intensity, value, and a image to the readers. In this story I assume that this story was made for humor or a dating tool for teenage boys that live in urban areas on how to date different types of girl within or outside the neighbor hood. This was a funny story and I enjoyed it. I don’t read at all unless it has to do with the news, sports, or military information. I feel that if I can understand what is a literary device, I understand more what I am reading and actually enjoyed this short story.

Internet Marketing in Business Essay

Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. Understand the opportunities offered to businesses by internet marketing 4. Understand the challenges faced by businesses using internet marketing This assignment is my own work. If I have worked with someone else or have received help I have shown this clearly in my work. I have given references for all quotations and materials from the work of other people. Student signature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Date †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Marking Criteria Pass Criteria to be met P1 describe the role internet marketing has within a modern marketing context P2 describe how selected organisations use internet marketing P3 explain the benefits to customers of a business using internet marketing P4 describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business P5 explain how internet marketing has made a selected business more efficient, effective and successful P6 explain the challenges of globalisation facing a selected  business when using the internet as a marketing tool Merit Criteria to be met M1 analyse the benefits of internet marketing to customers M2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketing Distinction Criteria to be met D1 evaluate the effectiveness of internet marketing in meeting customer needs for a selected business Embedded English Skills Embedded Maths Skills Speaking and listening – make a range of contributions to discussions and make effective presentations in a wide range of contexts (giving presentations). Writing – write documents, including extended writing pieces, communicating information, ideas and opinions, effectively and persuasively (writing reports). Interpretation of numerical data Production of charts and tables from data Intra/Extrapolation of data to new situations Creation of case studies The Scenario 1. You will work in teams of three (maximum) people. Working individually is  allowed. 2. Each member of the team will keep a reflective diary logging their input into the team work which will be presented alongside their evidence at the end of the assignment. 3. Your team is acting as a consultancy for a business which is considering expanding their operations online. Your coursework will consist of the advice that you give this company. 4. Your will make FOUR pitches to this company, addressing the information required in the following briefs. 5. The format of the pitch is yours to decide. It must be a format which can be reviewed by a third party of necessary. Possible formats could include a written report, a presentation, a portfolio of evidence, a video or a recorded structured question and answer session etc. You are not required to use the same format to answer each brief. BRIEF ONE – P1, P2 Using examples from businesses with established online presences, describe the changes that internet marketing has delivered to the modern marketing concept, how the internet complements the traditional operations of these businesses and what benefits this use of the internet delivers for the businesses. Your pitch should include: (P1) how using the internet has changed the way companies interact with their customers (P1) which tools have been introduced to enable marketing on the internet (P1) how companies ascertain the wants and needs of the customer using the internet (P2) examples of how these tools are used by a number of businesses to market to customers (P2) examples of best practice in using the internet for marketing (P2) how internet marketing is integrated with more traditional marketing media BRIEF TWO – P3, M1 Carry out primary and secondary research into the customer experience of marketing on the internet and present the benefits that have been delivered  to these customers. This brief must be informed by actual experiences and should take into account both positive and negative responses from customers. Your pitch should include: (P3) examples of benefits to customers that have come as a result of internet marketing (P3) positive and negative case studies of customer experiences of internet marketing (M1) analyse how internet marketing builds on conventional offline marketing practices. (M1) give a detailed explanation of the effect use of internet marketing tools to enhance the customer experience. BRIEF THREE – P4, P5, P6, M2 Present the client with a guide to the practical methodology of marketing online. This should include reference to marketing strategy, including but not limited to the marketing mix, the changes to operations which will result in greater effectiveness and efficiency and the impact of moving from a local to a global business audience. It should also detail the challenges that would face the business and make recommendations on how to overcome them. Your pitch should include: (P4) an outline of the benefits and opportunities for an organisation of using internet marketing. (P4) a case study of an organisation which uses internet marketing which details their usage, using the marketing mix as a framework. (P5) an explanation of efficiency gains that can be achieved through the use of internet marketing. (P5) examples of the usage of internet marketing techniques to achieve effective and successful outcomes for organisations. (P6) examples of the impact of globalisation on organisations that use the internet for marketing. (P6) how do businesses modify their online presence to suit a global audience? (M2) an analysis of the opportunities and challenges that internet marketing creates for an organisation. (M2) detailed examples of instances where organisations have  overcome these challenges. BRIEF FOUR – D1 Present a case study of an existing business which has introduced an online marketing and/or sales function and evaluate the impact that internet marketing has had on the organisation and its customers. This brief also requires you to identify the needs of the customers and detail how they have been addressed by internet marketing. Your final pitch should include: (D1) a detailed case study of a selected business showing how they use internet marketing to achieve their aims and objectives. (D1) a detailed explanation of the wants and needs of the customers of the business. (D1) an explanation of how the use of internet marketing meets these wants and needs. (D1) an explanation of how the use of internet marketing fails to meet these wants and needs. (D1) recommendations of how the selected business could improve their internet marketing to become more efficient and effective, justified with examples of best practice and innovators in the area. RESUBMISSION FEEDBACK/DATE: SUMMATIVE FEEDBACK: STUDENT REFLECTION: UNIT GRADE: Grade (please circle) Points (please circle) P / M / D 70/ 80/ 90 Learner Declaration: Name & Signature: I certify that the work submitted for this assignment is my own work. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. Tutor Signature: Date:

Gambling Casinos Research Paper Example | Topics and Well Written Essays - 1000 words

Gambling Casinos - Research Paper Example The city attracted more and more people looking for work, and jobs were plentiful. It became a place where divorce could be obtained very quickly, which added to the lure of the economy. It also became a major tourist attraction of people interested in watching the construction progress of a massive dam. It was a way for the city to raise tax revenue. The first casino/resort to be built was the El Rancho in 1941, which started a booming industry that replaced mining and farming as the number one industry by 1950. Looking at Las Vegas today, it is still a thriving economic marvel. Residents are lured by the No State Income Taxes, increasingly newer homes, great climate year round, easy access to highways and good roads, great public schools, and state-of-the-art hospitals. The allure of a good job market, hiking and water sports, and just the prospect of a better life bring approximately 5,000 new people a month. It also loses 1,000 people a month, however, these numbers are based on vacationers. The growth of the city has been from legalized gambling and casinos. Gambling, wagering and betting bring in millions of dollars to Las Vegas and it’s one of the major reasons people migrate there. Other major Casinos are in New Jersey, Mississippi, and Pennsylvania. New Jersey was the second state to legalize casino gambling in 1978. This move helped to revitalize the resort area known as Atlantic City, and it was a success. Gambling has always been a subjective issue in the United States. Supporters argue that it increases revenues to the state and local economies in addition to promoting jobs and recreational benefits. History shows that the economic benefits greatly outweigh the detrimental side of casino gambling People who are opposed to casino gambling cite higher crime rates, gambling addiction and moral issues. Other less mentioned arguments are erosion of work ethics and traffic congestion. Some of these points can be measured in dollars lost in the for m of more police, increased legal and prison costs, the cost of social services for compulsive gambling, lost job production, and costs for traffic control. However, the damage that is done to persons and families cannot be measured. According to Terry Rephann with the Allegany College of Maryland casino gaming is more popular among older and more affluent people. Using Minnesota as an example, gamblers are drawn mostly from within the state to the Indian Casinos. The Indian Gaming Regulatory Act of 1988 made if possible for the Native American Tribes to negotiate Class III gaming compacts within their own states. They are allowed to operate full-scale casinos. Thus, in the last decade it has become a viable means of stimulating the economy, lowering unemployment and increasing tax revenues to local and state governments. Among other benefits, it has allowed Native Americans to greatly improve the quality of their lives. It has improved their schools, housing, jobs and income. Casin os attract tourism, increase business to other businesses in the area as well as lift the tax burden on the residents of the community. In economically depressed areas, casinos are seen as a sure way to draw tourists and create new jobs. Native Americans also have misgivings about the social ills that come with gambling. Chris Pearson, who is a member of the Mashantucket Pequot tribe says, â€Å"Native Americans are very spiritual people, and we don’

The ZOPA model will soon dominate personal banking in the UK Essay

The ZOPA model will soon dominate personal banking in the UK - Essay Example Zopa UK has been operating in the UK virtual environment for 6 years. ZOPA has been providing a lending and borrowing medium to people at cost-effective and competitive rates unlike banks that charge higher rates to borrowers at their own terms and conditions. Zopa member strength was just 300 when it started in 2005. Within next 4 months, it reached to 26,000 members. Zopa has been able to offer competitive rates as its products are riskier to other market players (Chaffey, 2008). The company was established by the three founders namely chief executive Richard Duvall, chief financial officer James Alexander and David Nicholson. All the three founders of Zopa had some connection with Egg; Richard Duvall was the leading man behind the creation of online bank for Prudential in 1998; Mr. Alexander had been the strategy director when he joined Egg in 2000 and before that he was working for Smile, an online bank. Egg’s brand development director Sarah Mathew also joined the league to write a successful story on Zopa in 2005 (Chaffey, 2008). Zopa is an online marketplace that brings investors and borrowers on the same platform for the realisation of a personal loan at competitive rates to both the parties unlike banks that charge higher interest rates. At Zopa there is no need to worry about overhead charges, unethical investments, managing employees in thousands and branches in hundreds.

Project leadership and change management plan Essay

Project leadership and change management plan - Essay Example In the case of Farnsdale, the project involves the change of the management system including the leadership approaches used by the business. The firm becomes the project since it has defects in all departments. The first phase will include a clarification of the firms goals, mission, and objectives. Additionally, individual departments should also adopt personal and group objectives that will serve as motivational factors for the firm in the long-run. The approach will also identify the presence of double role allocation that is the major cost of the firm’s costs due to increased employee numbers. The leadership structure will also be identified as the main source of failure since the rigid corporate structure. Ms. Cynthia Simpson does not have the required leadership skills to run such a large company. All she cares about is power and a management structure that will adhere to her rules. The presence of many bosses and unnecessary positions are also part of the problem because the firm incurs more costs in settling salaries with fewer outputs. The increment in the number of secretaries portrays double role allocation that would be catered for by one employee. The business also lacks team attitude that in most cases is responsible for personal competition. The factor has led to top employees leaving the firm since there are no competition and employee satisfaction. The lack of motivation has caused the employees to conduct their allocated roles on monetary motives rather than company objectives and goals (Blake and Bush, 2009). Farnsdale also lacks proper communication channels between the higher ranks and the workers in lower departments. The leadership approach can be determined as autocratic since Ms. Cynthia Simpson does not take advice from other leaders in the firm. She makes operation decisions on her own while her ‘Clowns agree